Wildhood Foundation

Visual Identity, Illustrations & Print Material

Wildhood Foundation is a Swedish non-profit organization dedicated to combating poaching and wildlife trafficking, with a mission to protect the world’s most endangered species from extinction. To support this important cause, I developed a compelling visual identity, including illustrations and marketing materials, designed to raise awareness and foster engagement.

The core principle of the brand design was to reflect the essence of the foundation’s mission—grounded in nature and wildlife conservation. The logotype features the organization’s name in a playful yet impactful style, capturing the spirit of the animals it aims to protect and its eco-friendly philosophy. The color palette was carefully chosen to emphasize the foundation’s commitment to nature: the deep grey evokes the strength and vulnerability of endangered species like elephants and rhinos, while the rich green symbolizes the natural world and the hope for its preservation.

Through thoughtful design, the visual identity of Wildhood Foundation not only conveys the urgency of its cause but also fosters a sense of connection with the animals and the environment it strives to protect.