TEDx Wonderland

The TEDxStockholm event in 2018 embraced the theme "Wonderland," inviting the audience to dive down the rabbit hole at the Radisson Waterfront. As the largest TEDx event in the Nordics, it sold out, with over 1000 attendees — many of whom purchased tickets without knowing who would be speaking. Climate activist Greta Thunberg was one of the speakers at the event and her TED talk went viral.

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“Extraordinarily professional production (..) Now I understand why the talks shown at TED.com receive always so much energy, ovations and applauses from the audience.” – Expressen

 

For the theme graphics, my design direction was to create something strikingly unique and tactile — something that would stop people in their tracks amidst the fast-scrolling social media feeds. I aimed for a design with impact, inviting curiosity and exploration across multiple dimensions. To achieve this, I handcrafted the word "Wonderland" out of paper, capturing it in a way that the shadow cast a magical, dimensional effect — blurring the line between the physical and the visual.