PERMA Recovery

PERMA Recovery, an Australian-based organization dedicated to supporting individuals on their journey to recovery.

I developed a visual identity that encapsulated PERMA Recovery's mission and values. The brand feeling is modern yet gives a sense of trust and the design elements were crafted to evoke a sense of hope and resilience, aligning with the organization's commitment to empowering individuals through their recovery process. 

The colour palette chosen embodies the company's commitment to early, safe e recovery and return-to-work services. The primary colours are blues, symbolising trust and stability, complemented by a lavender and a vibrant green, representing growth and renewal. These colours are consistently applied across print and web to create a cohesive and supportive user experience. In addition to the visual identity, I designed the printed assessment report and template, ensuring that the design elements are consistently carried through, making for a unified and professional presentation of their services.