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Kuling X Kenza

Art Direction

Kuling is a Swedish brand known for its high-quality outdoor wear, designed to protect children from the elements while offering a modern, stylish look. The brand values sustainability, using eco-friendly materials and is focused on durability.

The design project focused on creating brand imagery to support the launch of the exclusive Kuling x Kenza collection. Kenza, Sweden’s biggest influencer with 1.8M followers, brings her sense of style and influence to the collaboration, making this collection and campaign even more exciting. As the lead on this project, I was responsible for the art direction as well as planning and organising everything around the shoot.

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Photographer: Klara Granberg
Stylist: Malin Rudén

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