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Babyshop AW 21

Art Direction

This autumn/winter season, we’re inviting you to join the colour block party. A bold and dynamic trend making waves on the global fashion scene, colour blocking is all about exploring eye-catching combinations of colours and fun props and products to create a striking, one-of-a-kind look. Embracing the idea that the most exciting results come from mixing the unexpected, we’ve reimagined the traditionally dark and moody season with an explosion of colour. The art direction for this collection celebrates the power of contrast, infusing energy and vibrancy into a time of year typically known for its subdued palette.

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