Babyshop Spring/Summer

The art direction for this photoshoot was inspired by the vibrant energy of the season, bringing to life three playful themes: Tivoli, Jungle, and Pool Party. Each theme captured the essence of warm summer days filled with fun and adventure. The styling embraced bold animal prints, bright, lively colors, and an overall sense of whimsy, creating an atmosphere that was both playful and carefree.

For example, in the Tivoli theme, we featured whimsical details like candy-floss-inspired wigs, an array of soft toys, pom-poms, and a fun, glittery transparent raincoat—elements that added a touch of nostalgia and lightheartedness. The imagery was used across the lookbook, social media, and the website, all designed to inspire and captivate, encouraging customers to embrace the summer spirit and shop the collection.

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Photographer: Klara Granberg