Babyshop Brand Campaign Imagery

Art Direction

For this brand campaign photoshoot, I played a key role in creating a fresh and vibrant visual aesthetic that perfectly embodied a simplistic, yet playful spirit. To bring this vision to life, we painted the studio walls in the brand’s primary colours — soft turquoise and baby pink — setting the stage for a fun and dynamic backdrop. To add depth and movement, we incorporated geometric shapes in matching hues, ensuring a minimalist yet striking design.

This carefully crafted backdrop allowed the products to stand out, while maintaining a contemporary, lively feel. The shoot was designed with versatility in mind, making it ideal for a wide range of materials, from campaign assets to engaging social media content. The end result was a seamless fusion of creativity, brand consistency, and visual appeal, tailored perfectly to Babyshop’s aesthetic and seasonal theme.

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Stylist: Malin Rudén